New Couture represents designers from Europe, Middle East, USA, Asia & Russia. The showroom is based in Paris and maintains a big database of top retailers.

Showroom New Couture is an active participant in development of commercial relationships between select group of designers and global fashion industry, as well as an organizer of fashion events with participation of global brands.

With its main focus on designer collections Prêt à Couture and Prêt-à-Porter Deluxe, New Couture showroom successfully curates designers early in their international careers introducing them to the retail market.  

Showroom New Couture has a real-world understanding of all the elements necessary to develop an up-and-coming designer, recognizing designers with a sense of a strong brand identity and individuality in design aesthetics. 

Led by an international team of professionals with years of extensive experience in sales and marketing, including work on special projects and collaborations, showroom New Couture has established relationships with top department stores and boutiques and is visited by reputable well-known buyers - representatives of major international buyers from Europe and Asia, including
Galeries Lafayette,  Takashimaya, Harvey Nichols Hong Kong, Harvey Nichols Riyadh, Franck & Fils Department Store, as well as representatives of buying offices Lambert & Associates, MP Select, Lux & Bee, boutique Les Suites and a variety of other concept-boutiques and online showrooms.

Nadya specializes in fashion events, public relations and global development. She is best recognized for her large-scale role in creation of ELLE Russia's subsidiary in St. Petersburg, Russia. For more than 11 years Ms. Kozhevnikova has produced special events for big fashion brands and designers: Paul Smith, Vivienne Westwood, Maison Martin Margiela, Hussein Chalayan, Viktor&Rolf, Antonio Marras, Missoni, Trussardi, Alberta Ferretti, Blumarine, Iceberg, Jean Paul Gaultier, etc. In 2003 she joined ELLE International's team where she worked until 2014. She continues producing fashion events with world-renowned brands.

With Nadya also comes a wide database of contacts including multibrands, department stores and international buying offices.

David Pirnia’s love for fashion has always been driving force to his success. Following his Fashion Management degree at London College of Fashion he moved to LA and gained sales experience through exhibitions in LA, Vegas and NYC with a brand which he then launched in UK alongside his full time buying position at the ‘Diesel’ headquarters in London.   David Pirnia opened his first London based showroom ‘Pirnia Collections’ in  2003  showcasing  a selection of brands  at  London  Fashion  Week  to  local  and international buyers. However during the country’s economic slowdown, he identified that the most thriving market for him was the Middle-east and adapted instantaneously where he continues to grow successfully.   Due to shifting markets, he started to specialize in Semi-Couture and Eveningwear collections  from  distant  destinations,  focusing  on  brands with  potential  that  have  had  no  exposure  in  Paris,  and  often  combining his  experience  and  the  designer’s  creativity  to  develop  the  winning formula for better sales.  

Building his network through his global travels, participating in various international trade shows, working with numerous showrooms and attending fashion weeks around the world as hosted VIP guest has been a key factor in the growth of Pirnia Collections. The connections David makes bring in fresh opportunities which benefit the brands under his wings immensely.   Finally with a combined 24 year experience of studying, living and breathing Fashion, David can offer his designers strategic planning in favour of introducing and developing the brands for their desired market, and all activities relating to sales development in order to maximize their potential.