VAYA FASHION BY SUAD AL-FOZAN

"Simplicity is the keynote to all true elegance."

Vaya Fashion was started 18 years ago by Suad Al-Fozan who began meticulously honing her passion and craft for the fashion-forward women in Saudi Arabia. Soon the UAE took notice and Vaya spread its wings to Dubai, the greater Gulf region and now to the rest of the world. Vaya has become renowned for its artistic take on the traditional abaya to appeal to women who have their feet in the modern world yet remain true to their traditions.

In 2019, Suad launched VAYA FASHION, the brand that gives the traditional abaya a gentle facelift, with colors and prints that range from tartan to natural motifs. The goal is to deliver the finest fabrics with the most detailed tailoring services to each and every customer. VAYA FASHION is sourcing premium fabrics and unique accessories for each collection from France, Italy and Spain, and there is no compromise on quality. The collections represent a remarkable coming together of tradition and modernity - from hooded abayas in houndstooth pattern, to coat-style ones in muted tones and nature-inspired prints.