MINAVARA

The “Made in Italy” and Swiss Italian brand Minavara was born from the intuition of a visionary and willful entrepreneur. The label has an innovative mission: to affirm a new visibility free aesthetic statement and an innovative and contemporary vision of style.

Minavara outlines a comfortable wardrobe, perfectly crossing between daywear and elegant, entirely made in Italy with fabrics and yarns that represent the Italian tradition.

Design and functionality come together with wisdom offering essential and feminine garments, each of which is expression of the highest Italian craftsmanship and excellence. The processing are all handmade, giving the clothes a sense of precious uniqueness, with an attention to the environment together by using eco materials such as recycled cotton.

The overall aesthetic of the garments is inspired by fluid, geometrical and asymmetric forms, whit a functional design, where the classic tailoring is reinterpreted through a modern and deconstructed language.

THE DESIGNER

In February 2020 Sergei Grinko was named creative director of Minavara. The designer, internationally recognized for his personal and unconventional style, debuted at the creative helm of Minavara with the fall winter 2020 collection, titled “God save me from the streetwear” and presented on the occasion of Milan Fashion Week. His works are characterized by the reinterpretation of classic couture codes through a modern deconstructed language.

“When I design the Minavara collection I think of an independent woman with a strong personality, capable of affirming itself both in the professional choices and through the own inimitable style of clothing. Women like Peggy Guggenheim or Bianca Jagger, who are not afraid to dare and express themselves in a unique and bold way,” says Grinko.